Course curriculum

  • 1

    BRANDING BASICS

    • Your brand identity

    • The heart of your biz

    • Your ideal lash client

    • Your branding voice

    • Your brand personality

    • Color Communication and how powerful they are in branding

    • Branding color palette

    • Create your branding board using the canva link

    • Fonts

    • Pinterest for branding inspo

    • Designing your own logo
  • 2

    BUSINESS NAME & LOGO

    • Coming up with your business name

    • Creating your own logo

    • Purchasing your domain and email
  • 3

    CREATING COMPELLING CONTENT THAT ATTRACTS CLIENTS

    • Done-for-you social media content template packs

    • What I would do on social media if I was starting from 0 followers or a small following

    • 30 days of story prompts to keep you active on your socials

    • 30 day content calendar

    • Post topics that you can use to engage your audience as a lash artist

    • Good Hooks For Lash Captions, Stories and Reels

    • 15 Copy and Paste Lash Captions

    • Funny Copy and Paste Lash Captions

    • Inspiring Copy and Paste Lash Captions

    • Reel Ideas To Attract More Clients

    • A recommended day-to-day/weekly IG strategy...
  • 4

    NON DIGITAL FORMS OF MARKETING

    • Brand Ambassador Program

    • Word Of Mouth Referral Program

    • Selfie Incentive Program
  • 5

    WEBSITE + FUNNEL CREATION

    • Creating your Systeme IO account

    • Overview of the website and email campaign funnel process

    • Importing the done-for-you client funnel

    • How to find the funnel and email campaign within systeme IO

    • How to edit with Systeme IO (how to change fonts, add in elements, change colors, change photos, etc.)

    • How to edit the opt-in page customized to YOUR branding

    • How to edit the info/sales/website page customized to YOUR branding

    • How to add a pop up opt-in form to your website instead of having it be two steps (optional)

    • How to add a custom domain into Systeme IO

    • Purchasing your Go Daddy domain and professional email

    • Connecting your domain and email to Systeme IO

    • Connecting your domain to your funnel

    • How to edit your URL slugs (the url that shows up in the search bar)

    • How to edit Systeme IO settings on your info website page

    • How to edit Systeme IO settings on your opt-in page (this is only if you are not using the pop up)
  • 6

    EMAIL MARKETING + SET UP

    • Email campaign templates for you to fill in

    • Done-for-you email templates for your email campaign

    • How to create your email campaign

    • How to add your emails into systeme IO and build out your email campaign

    • How to connect your email campaign to your funnel to send automatically when someone opts in

    • How to schedule out your emails in order
  • 7

    AI + ChatGPT

    • What is ChatGPT?

    • How to use ChatGPT?

    • Different ways to use ChatGPT in your lash business

    • How to use ChatGPT for easy lash captions

    • How to use ChatGPT to help you with content creation
  • 8

    HOW TO CREATE A COHESIVE PROFESSIONAL IG FEED

    • What makes up a cohesive feed

    • A cohesive grid layout pattern

    • Consistent photo and video editing

    • IG highlight bubbles

    • How to use Canva to create content