Course curriculum

  • 1

    WELCOME!!!!!!!

    • Hi.... WELCOME TO THE LASH MBA COURSE!! <3

    • HOW THE COURSE WORKS

    • APPS TO DOWNLOAD BEFORE WE BEGIN

    • YOUR MBA COURSE CHECKLIST

    • BRANDING BOARD HW TEMPLATE

    • REELS PLANNING TEMPLATE HW

    • 30 DAY CONTENT PLANNING CALENDAR
  • 2

    BRANDING

    • WHAT IS BRAND IDENTITY???

    • WHAT THINGS MAKE UP YOUR BRAND IDENTITY

    • THE HEART OF YOUR BIZ

    • YOUR IDEAL LASH CLIENT

    • YOUR BRAND VOICE

    • YOUR BRAND PERSONALITY
  • 3

    BRAND COLOR PALETTE

    • YOUR BRANDING COLOR PALETTE

    • COLOR PYSCHOLOGY

    • HOW TO PICK YOUR BRAND COLORS

    • COLOR SCHEME COMBOS

    • COLOR HEX CODES
  • 4

    BRAND FONTS

    • BRAND FONTS

    • INSTAGRAM FONT CHANGER
  • 5

    PINTEREST FOR BRANDING AND SOCIAL MEDIA INSPO

    • PINTEREST FOR INSPO!
  • 6

    YOUR LOGO

    • HOW TO DESIGN YOUR OWN LOGO
  • 7

    HOW TO CREATE A PROFESSIONAL & COHESIVE SOCIAL MEDIA PAGE

    • WHAT MAKES YOUR SOCIAL MEDIA COHESIVE

    • STEP #1 TO A COHESIVE FEED: Identifying your purpose

    • STEP #2 TO A COHESIVE FEED: Using a consistent color palette

    • STEP #3 TO A COHESIVE FEED: Using consistent photo & video editing

    • STEP #4 TO A COHESIVE FEED: Using a consistent grid layout and feed pattern

    • STEP #5 TO A COHESIVE FEED: Using a consistent style and theme
  • 8

    CONTENT CREATING

    • TEMPLATES FOR CREATING CONTENT

    • TEMPLATES FOR CREATING CONTENT AND POSTS

    • HOW TO CREATE A COLLAGE EDIT

    • HOW TO CREATED UNIQUE AND FUN CONTENT
  • 9

    HOW TO START A NEW INSTAGRAM AESTHETIC FROM SCRATCH OR WITHOUT DELETING OLD CONTENT

    • USING THE TILE PIC APP TO START A NEW AESTHETIC
  • 10

    INSTAGRAM HIGHLIGHT BUBBLES

    • HIGHLIGHT BUBBLES
  • 11

    PLANNING APPS FOR PLANNING & AUTOMATION

    • PLANNING APPS FOR PLANNING & AUTOMATION
  • 12

    INSTAGRAM REELS

    • HOW TO FIND INSPO FOR CREATING A REEL

    • REELS AND AUDIO

    • THE ALIGN TOOL FOR PERFECT TRANSITIONS

    • LASH B/A TRANSITION #1: Hands over eyes transition

    • LASH B/A TRANSITION #2: Hand push over eyes transition

    • LASH B/A TRANSITION #3: Side hair flip transition

    • LASH B/A TRANSITION #4: Front hair flip transition

    • LASH B/A TRANSITION #5: The super zoom transition

    • LASH B/A TRANSITION #6: The disappearing transition

    • SELF TIMER

    • SELFIE MODE AND NORMAL RECORDING

    • HOW TO ADD TEXT TO YOUR REEL

    • HOW TO ADD A COVER PHOTO TO YOUR REEL

    • HOW TO CREATE A MISC. REEL

    • HOW TO BATCH CREATE REELS
  • 13

    MARKETING WITH INSTAGRAM

    • HOW TO CREATE A STRONG CONVERTING BIO

    • THE INSTAGRAM ALGORITHM

    • CONVERTING YOUR PERSONAL INSTAGRAM TO A BUSINESS PROFILE

    • ANALYTICS AND WHY THEY'RE HELPFUL

    • USING INSTAGRAM FOR MARKETING
  • 14

    INSTAGRAM STORIES + TOOLS + FEATURES

    • INSTAGRAM STORIES + TOOLS + FEATURES
  • 15

    WHAT TO POST AND CAPTION IDEAS

    • WHAT TO POST AND CAPTION IDEAS

    • HOW TO CREATE LINE BREAKS IN YOUR INSTA CAPTIONS
  • 16

    MARKETING AND WORD-OF-MOUTH MARKETING

    • INSTAGRAM FOR MARKETING

    • OTHER WAYS TO MARKET TO ATTRACT CLIENTS AND BUILD YOUR CLIENTELE
  • 17

    VIDEO EDITING

    • VIDEO EDITING